
Safer Gambling
Sustainable Growth
A sustainable and harm free gambling community for everyone.
SG Global are proud to promote Healthy Play and Safer Gambling standards across the gambling and gaming industry. We work with a wide cross section of the sector, providing industry leading Safer Gambling Training shaped around the voice of lived experience.
By putting the health and wellbeing of customers first, we help responsible gambling businesses grow in a safe and sustainable manner, improving:
Customer Trust and Loyalty
Regulatory Compliance and Risk Reduction
Long-term Revenue Stability
Brand Differentiation
Employee Morale, Retention, and Recruitment
Alignment with ESG and Sustainability Goals
Get in touch to find out how SG Global can support your people, and customers, and help your business to grow sustainably.
Our Services

Lived Experience

Safer Gambling Training
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Lived Experience
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Consultancy
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Outsourcing
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Safer Gambling Training - Lived Experience - Consultancy - Outsourcing -
The Power of Lived Experience
At the heart of creating authentic safer gambling training, is understanding the real impact gambling can have on individuals, families, and communities. One of the most powerful tools in this effort is lived experience; the firsthand insight of those who have been directly affected by gambling, whether through personal experience or supporting a loved one.
At SG Global we pride ourselves on working with those brave individuals who share their personal experiences, bringing a depth of understanding that goes beyond data and theory. They offer real-world perspectives on how gambling harms can begin, develop, and affect everyday life. This insight is essential for developing a deeper understanding of the ‘hidden addiction’, whilst promoting stronger more empathic relationships with your customers.
Incorporating lived experience isn’t just valuable… it’s essential. It ensures that safer gambling efforts are grounded in reality, guided by empathy, and aimed at genuine, lasting change. At SG Global, we are proud to work alongside people with lived experience to build a safer, more informed gambling landscape for everyone.

Contact Us
Interested in working together? Or want more information?
Send us a message and we will be in touch shortly. We can’t wait to hear from you!